The One Eleven Group

WHY

To assess and map your company’s current position and desired future through a structured process, so that we can provide you with a custom BRANDMap that articulates your unique ‘WHY’, outlines the necessary steps to achieve your goals, and prepares a dynamic BRANDVenture™ package, ensuring you have all the tools, from logo design to AI-enhanced advertising, needed to propel your brand from where you ARE to where you want to BE.

WHAT

The BrandMap™:

SYNTHPanels

Step 1: The Fit Call
We’ll jump on a 15 minute call to see if we are a good fit for each other.  We’ll talk about your company, your goals and determine if we are the right company to help you achieve your business and marketing goals.  Questions will be asked and if we both want to move forward, the next step is to schedule the creation of your company BRANDMap™.

How about we set up a call?  It’s kind of like speed dating without the weirdness.  Click on the calendar link here: https://calendly.com/janet111/fit_call and we’ll get you scheduled in a jiffy!

SYNTHPanels

 Step 2: The BRANDMapInterview: ($2.5k)
Our map helps you get from where you are NOW to where you want to BE. In this 90 minute structured interview, we will determine where your company/brand is NOW and where you want to GO…we’ll map out the best way to get there.  Next, we’ll provide you with your custom BRANDMap brief, which will show you your:
* WHY – your secret sauce that differentiates your brand from the rest
* Clear outline of what you need to reach your goals
* Next step packages designed to drive action
Take our recommendations and use your BRANDMap™ to implement everything yourself with confidence or hire us to do it for you. The cost of the BRANDMap will be applied toward your BRANDVenture™. 

BRANDVenture™

BrandCraft AI

Build Out Your BRANDVenture™: ($12k – 20k+)

Depending on where you are in your business and the goals you are trying to achieve, we will put together the right package to help you get to where you want to GO!

Deliverables can include, but are not limited to:

  • Your WHY
  • Logo
  • Branding elements
  • Messaging creation
  • Message testing with synthetic respondents
  • Custom synthetic respondent research panel creation
  • Website
  • Pitch deck
  • Business card design
  • One sheet/sales sheet
  • Postcards
  • Print/digital ads
  • Social media guide

HOW

We’re journey centric

Our product based approach delivers an avant-garde blend of technical prowess and deep brand understanding.

Our innovative approach is evident in our use of AI for enhancing traditional advertising practices, yet eliminating the need for endless billable hours.  Our comprehensive tools cater to both large corporations and small businesses.

Our product offerings, from BRANDMaps™ to BRANDVentures™, reveal a journey-centric approach to branding, emphasizing both the roadmap and the means to traverse it.

 

About 1.11

 We are operating with a new model – no billable hours and no more endless revisions.  Both cost too much money and time and it is soul sucking for the agency team and the client – so no more. 

Our model starts with a BRANDMap™ so we can understand on a deep level where the brand is NOW and most importantly, where you want the brand to GO and we craft the map to get there. We will recommend the tactics to get your brand where you want it to be and execute them without endless revisions – good for us, good for you.

Our agency works in three main areas:  health, finance, and education. We take pride in the fact that 25% of our clients are nonprofits: organizations dedicated to improving people’s lives, the animals, and the land that makes up our communities.

We help our clients find their WHY, their true North, their purpose. We do this by understanding their unique offering, their customer, where they are now, where they want to go, and find the unique path to get them there. We provide the message, the medium, and the means to deliver their offering to the very people who can benefit from their brand.

MANAGEMENT TEAM

Each member of our management team is an integral part of every piece of work for our clients, with each of us working to our strengths. Our differing expertise and unique views allow us to provide a new way of thinking to our projects and helps us find that path not previously seen by our clients. In everything we do, we want our clients to be happy with measurable and successful results.

We have over 20 year over experience, working together in our areas of specialty: health, finance and education. 

 

DOUG BLOOM

EXECUTIVE CREATIVE DIRECTOR

Doug is in a class by himself, truly. The man can land new clients, keep existing clients joyously happy, has a gorgeous design aesthetic, programs, and has a strategic mind. His taste in music is sometimes questionable – who listens to stuff from the ’40’s for god’s sake?  But he can actually wear a hat well.

JANET CARLSON

CEO AND CREATIVE DIRECTOR, COPY

Janet can give an impassioned speech and is a TEDx veteran.  She really loves to pitch and can actually bust out damn good copy, even for complicated diseases. Storytelling and ideation (especially with strong coffee) are probably her favorite pastimes and she can out curse your sailor grandfather.

JOHN SANDERS

COO

John helps keep us all sane. He is a calm guy who can handle operations and keep things running smoothly. He loves craft beers, especially double IPAs and is a monster on a bicycle, taking on a 21% grade climb with gusto. Most importantly, he keeps our paychecks coming and ensures balanced books.

Partnerships

Contact Us

Phone

(860) 672-0043 x111

West Cornwall, CT 06796

One Eleven Group