1995
First pharmaceutical website
We built it when the rest of pharma was still arguing about whether to be online at all.
Built for where healthcare is going.
1.11 Group is a thirty-year creative practice. We do two things: build brand strategy and AI infrastructure for healthcare companies and represent clients in the Rural Health Transformation Program (RHTP) across the US.
30.
Years in practice
4
Industry firsts
126+
Companies served
Practice statement. What we do
A practice, not a startup.
We have been doing this since 1995. Same core team for two decades. No turnover, no churn, no rebrand every three years to chase whatever tooling is current. Healthcare is too consequential for that.
What we build is purpose-built for healthcare from the first decision: positioning that holds up to regulators, AI infrastructure that respects clinical risk, market entry strategies grounded in how procurement actually works at the state level. Every Playbook is a record of what works in this category, refined across thirty years of being early.
Two doors.
One practice.
Door 01
Brand & AI
Brand Strategy
+ AI Tools.
You need clarity, positioning, and the tools to move faster. Whether you're launching, repositioning, or building AI infrastructure, we have the Playbook to get you there.
Enter →
Door 02
RHTP Practice
Rural Health
Transformation.
You're competing for Rural Health Transformation Program dollars and you need to win. $50 billion. 50 states. Funds obligating now. We're already engaged across the US.
Enter →
Pioneer record. Thirty years of firsts
Four times first.
Four times first.
By the same practice.
1995 → 2024
2003
SampleServer®
The first digital drug sampling platform. 48 pharma companies. 80% of U.S. prescribers.
2008
MightyMail™
The first direct-to-physician email platform.
2024
Voxxie™
The first AI content platform purpose-built for healthcare.
Same core practice.
Two decades. No turnover.
The team behind thirty years of healthcare firsts. Janet, Doug, John. And the Playbooks, AI tools, and state-by-state relationships they've built together. Meet the practice →
Combined years
70+
Decades of deep creative practice across pharma, biotech, hospitals, and digital health.
Companies served
125+
Launched, repositioned, or rescued. Across every major healthcare category.
Core team turnover
0
Two decades. Same Janet. Same Doug. Same John. The practice persists.
Start a conversation
Ready to lead
Ready to lead
in your category?
Let's talk strategy. No pitch deck required. Direct line to Janet, no marketing-automation funnel between us.