Why Content Marketing?
Content Marketing is a unique form of marketing that has the potential to create unwavering brand loyalty. Instead of traditional marketing where one might entice a viewer to purchase a product with a catchy ad, Content Marketing requires freely giving potential customers useful content with the goal that they may become long term customers. Content Marketing can come in many forms depending on the type of business you’re in. It may be a “How to” woodworking video made by a cabinet maker, that is freely available on their website and youtube channel, or possibly a weekly blog post from a health food store sharing recipes you can make with their products. When done well content marketing can be extremely effective as it creates a uniquely personal connection between your business and your customers.
Who Needs Content Marketing?
Think for a moment about what you find interesting about your business. Would others find that interesting too? If there is something that you can freely share with potential customers than Content marketing could benefit you. From blog posts to videos to “how to’s” if you have something to share, it can be used as a marketing tool.
As you may have discovered, content marketing has the potential to create an extremely strong customer base, but it can be a lot of work. Content marketing can be demanding and it often requires the specific knowledge of a professional in the field (that means you!). This may make it seem like a daunting task, but that is why we are here. Unlike other forms of marketing, we can’t do it all (there will be some work on your part) but we will make it as easy as possible for you!
If you want to explore content marketing you must first know what content to create. We will help you find content that is right for your business and your target audience. We will also find the platforms where your content will best reach that audience.
This is your part, we will help you strategize and plan and even assist in your content, but at the end of the day you will need to create it. Whether that means writing a blog post or concocting a recipe, you’re the expert in your field and that is why your customers will consume your content.
Once content is created we will step back in to make sure it gets into the hands of your potential customers. That means Youtube Channels, blog pages and more, we will handle it.
Although most businesses can benefit from Content Marketing, some products lend themselves exceptionally well.
Let’s start something new.
Ready to create content & connect with your audience? Contact us.